What is this, like, Walkers strange attempt at healthy crisps?

No longer Salt and Shake, it is just Shake, shake till you can find the bloody salt sachet, give up, get annoyed and take the effort to go back to the kitchen to put some of your own salt on, and shake again, this time more violently due to the previous annoyance of there being no salt.

You know, that is actually a good idea.
It would get turned down as False Advertising in a heartbeat…
But you can always have really fine print somewhere saying, “HAHAHA, YOU’RE GETTING NO SALT FROM ME”